The emergence of Artificial Intelligence (AI) and Machine Learning (ML) has transformed the role of digital technology in business operations. These cognitive technologies have boosted the value addition of computing and digital processing power, from pre-programmed process automation to turning data into actionable insights. AI is allowing businesses to be ultra-responsive in real-time, achieve system transparency and gain valuable insights into customers, markets and processes. The applications of AI are not only vast in themselves, but the technology can also be integrated with machines and human users through multiple interfaces. For instance, Audio AI allows humans to interact with machines using natural language processing algorithms.